Sam the scam:
Sam the Koala is an impostor!

Raymond Hoser
First published on 12 February 2010 in Australasian Journal of Herpetology Issue 8, pp. 1-64.
The abstract is below - the full paper can be downloaded from:

On 7 February 2008, a series of Victorian bushfires killed 173 people and caused massive property losses and death of wildlife. On 10 February a supposedly original video emerged on the internet site "Youtube" that depicted CFA Fireman David Tree feeding an allegedly injured koala a bottle of water. At the same time (as in the next day), newspapers worldwide, promoted the video and four associated still camera photos taken at the same time, with the Koala gaining "celebrity status" and being named "Sam the Koala".
The official (Government) version of the story as dutifully reported in the mainstream media (including the Age and Herald-Sun), from then until present stated that the same Koala was cared for by a Mrs Colleen Wood until it's death on 6 August 2009 and then lodged with the National Museum of Victoria, whereupon the same stuffed animal remains as of February 2010. In summary the video depicted was carefully planned and executed and not an unexpected and random act of kindness caught on film as alleged by Tree and agents. It was in fact a bootleg of at least two similar acts both predating the making of this video and known to all or most people most actively promoting "Sam the Koala".
The depicted Koala had been "planted" for the express purpose of making the pre-planned video and associated photos and was Mr Tree's second attempt at making a famous "bear" named "Sam". The origin of the idea goes back at least as far as 2003 and probably further. The stuffed Koala at the Museum, now identified as "Sam the Koala", is female and is not the same koala depicted in the original video and photos. It is therefore an impostor or a fraud. The originally depicted Koala is a male, identified by the relevant parties shortly thereafter as "Bob the Koala", allegedly captured in Boolarra two days before the (now female) "Sam". For the first time ever it can reported that the same "Bob" was in fact a long term captive, having been held by Wood at least as far back as April 2006. A secondary "swap" was the attribution of the relevant still images. In the first instance and for some months thereafter, photos were consistently credited to "Russell Vickery" of the Herald-Sun.
However post-dating a report in the Herald-Sun on 12 August 2009, relating to a (then) proposed "Sam the Koala" trademark opposition by the Victorian government through the Department of Sustainability and Environment (DSE), the media and other sources commenced crediting the photos to DSE employee Mark Pardew, including "rebranding" this information on the web on earlier news clips without noting this editing. The photos credited are the same four identical images raising further questions as to reasons for the "swap".
Besides the fraudulent and deliberate swapping of Koalas identified as "Sam" shortly after the making of the February video, an act that evidently is known to many involved with "Sam the Koala" since February 2009, a large number of illegal and dishonest activities have also been uncovered. The common thread and motivation has been to scam enormous amounts of money in the form of cash donations from well-meaning members of the public or to divert attention from culpable acts and negligence that led to the massive destruction of life and property on 7 February 2009.
Because the fraud has remained undetected to the public at large (or at least undisclosed) and there has been a transfer of hundreds of thousands of dollars to participants and entities they control, the "Sam the Koala" campaign has apparently been highly successful.

Keywords: Koala, Sam, Fraud, Impostor, Money, Wildlife, Conservation, Department of Sustainability and Environment, DSE, Museum of Victoria, John Brumby, Premier, Corruption, Lies, Dishonesty, Venomoid snakes, Phascolarctos cinereus, stuffed, news media, Herald-Sun, swapped, bushfire

Further notes: In private conversations that have been recorded in 2010, David Tree alleges that all key players are aware of the fraud and covering it up, including, but not limited to: six people within the DSE and their lawyers, the head of Museum Victoria and the Victorian Premier, John Brumby. These claims have not been tested and may not be true.

The full paper can be downloaded from: